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is now called...
Our global family of market-leading wholesale and retail businesses and brands is united by a common purpose and values.
Together, we are a unique, vertically integrated, market leading celebrations Group with the capability to design, manufacture and source products that meet ever-growing consumer demand with unparalleled speed, accuracy and quality.
With an exceptional leadership team, 2,500 passionate, purpose-driven people, and our status as the market-leading business within our territories, there’s never been a better time to discover Wonder.
Coming together with friends and family has never felt more important.
Our work helps us see the power of human connection on a global scale.
Every continent, country and culture on earth has its own rich, colourful traditions and celebrations. And research shows that these celebrations are central to our sense of belonging, happiness and physical and mental health.
In turn our products and services are central to these celebrations; often the focal point, sometimes the backdrop, but always there.
Inspired by our loyal customers, the organisers, creatives, party planners, celebrators, fun lovers and social sharers, we decided it was time to advance our brand around a bigger aspiration.
Our work allows people to express themselves, to show they care, to bring people together, and to create unforgettable moments that are shared the world over.
These are the reasons we exist, and we believe our new name communicates this brilliantly.
We see a world full of Wonder.
We hope you do too.
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Joe Hennigan,
CEO of Wonder
Why change?
Put simply, our old Group brand doesn’t do us justice.
We are a dynamic, global, multi-channel, multi-product Group of brands and businesses.
However, we discovered that people don’t perceive us this way, with confusion between our Group and the trading name for our wholesale business.
Wonder better reflects who we are today and sets an exciting marker for the future.
Which companies
are in the Group?
Our Group has been growing at pace. A series of acquisitions have extended our capabilities, scale, customer base and geographical reach.
Wonder unifies the incredible businesses and brands within our Group. The animation here shows this, and demonstrates how we’ve added further clarity and meaning to our global offering.
Watch with Wonder
Grab some popcorn, dim the lights and enjoy our new brand film.
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OUR VALUES
From daily actions to key strategic decisions, our values guide us in all we do. They are shared by every business and brand across our Group, creating a cultural code that reaches every corner of our global operation.
Our values both inspire and are inspired by our people. They help us deliver our purpose of Create Unforgettable.
C
CREATIVE
R
RESPONSIBLE
E
ENTREPRENEURIAL
A
AUTHENTIC
T
TOGETHER
E
ENJOYMENT
Create Unforgettable is our purpose statement and is at the core of our refreshed identity. We’ve always believed it’s our role to help people enjoy occasions that live long in the memory. Create Unforgettable builds upon this belief with a renewed sense of purpose and direction.
“Create" recognises that our products and services are for those who love the ‘prep’ just as much as the event itself. For the creators, the planners and the Instagrammers. For the ones desperate to win the ‘best-costume’ first prize and those ones still blowing-up-balloons at midnight.
Unforgettable describes the part we play in elevating these experiences. Enriching the everyday and making life’s most precious moments more memorable.
Create Unforgettable is also a challenge for ourselves. To be even more innovative, even more customer-focussed and even more passionate about making a positive impact on people’s lives.
It will be brought to life through our existing and new products and services, through the experiences delivered by our exceptional team, and through the careers we all enjoy at Wonder.
We hope it inspires you.
Q&A
Our business has been moving at a great pace and, put simply, our old Group brand no longer fits.
We are a dynamic, global, multi-channel, multi-product Group of businesses. However, we discovered that people don’t perceive us this way.
Wonder better reflects who we are today and sets an exciting marker for the future.
Until now, Amscan has been used to mean two things. Firstly, Amscan International was the umbrella name used for our Group of businesses once we’d separated from Party City. This is changing.
And secondly, Amscan is the name for our market-leading wholesale business. This will stay the same and continue to mean everything it does today.
To clarify, we will still use the Amscan name, but solely for our wholesale business. Why? Because at this level it’s a strong brand name and reflects our exceptional commitment to the standards of product, service and operations for which we’ve become known.
Wonder is replacing Amscan International as our umbrella Group name. Why? This better reflects who we are, will create a clear delineation between ‘Group’ and ‘trading’ brands and will help all the businesses within our Group to thrive under a common purpose.
Our products and services have an almost magical quality. They’re central to many of life’s most special moments and can equally add a ray of sunshine to ordinary days.
They amaze people at first sight, inspire people to get creative, lift moods, bring joy and make social media content irresistibly shareable.
Wonder aims to both capture this sense of joy and express the brilliance of the creative minds of our exceptional teams.
It’s important to say that there will be no changes to the names of our incredibly strong portfolio of retail, wholesale and manufacturing brands. So brands like Ginger Ray, Party Delights, Amscan (at wholesale level) and Party King won’t change.
No! Our brands work well just as they are, so there are no plans to add Wonder to any existing brand names or logos.
Visit our website www.the-wonder-group.com
Over the coming weeks and months, our search engine optimisation work will help ensure you always find the right business when searching for Wonder.